Packaging the world's greatest superhero.
Superman is an icon, a superhero among superheroes. His fans are fully immersed in the details of his story and their knowledge needs to be respected. As such, all of our concepts were heavily influenced and instructed by research.
REDESIGNING THE DISPLAY
It began with changing how the coins would be displayed from the traditional "clam-shell" to
a display box. Something that would not be put in a drawer but put on display.